If you want to build a website that helps you sell more products and generate more leads, you might be wondering which platform is better for your needs: ClickFunnels vs WordPress?

These two platforms are very different, but they both claim to help you create websites that convert. But which one is really the best? And how can you use them to increase your sales?

In this article, we’ll compare ClickFunnels and WordPress in terms of pricing, ease of use, customization, publishing tools, security, and eCommerce. We’ll also try to show you some examples and case studies of how other people have used these platforms to grow their online businesses.

By the end of this article, you’ll have a clear idea of which platform is right for you and how to use it to achieve your goals.

ClickFunnels vs WordPress: What are they and how do they differ?

Before we compare ClickFunnels and WordPress, let’s first understand what they are and how they work and differ from each other.

Basic Introduction

ClickFunnels is a cloud-based software platform that allows you to create and optimize sales funnels. A sales funnel is a series of online pages that guide your visitors from awareness to action, such as signing up for your email list, buying your product, or joining your membership site.

ClickFunnels vs WordPress
Step by Step ClickFunnels Process | Source: clickfunnels.com

WordPress is a free and open-source content management system (CMS) that lets you create and manage websites easily. A website is a collection of web pages that display your content, such as text, images, videos, or audio. WordPress gives you the freedom to customize your website with thousands of themes and plugins that add functionality and features.

Differences between ClickFunnels & WordPress

As you can see, ClickFunnels and WordPress are very different platforms, but they both aim to help you create and grow your online presence. However, they have different strengths and weaknesses, and they suit different types of online businesses and goals.

How Much Does ClickFunnels and WordPress Cost?

One of the most important factors to consider when choosing a platform for your website is the cost. You want to make sure that you get the best value for your money and that you can afford to maintain and grow your site.

ClickFunnels and WordPress have different pricing models, depending on the features and services you need. Let’s compare them and see which one is more suitable for your budget.

ClickFunnels Pricing

ClickFunnels offers three main plans: Basic, Pro, and Funnel Hacker. Each plan has a monthly and an annual subscription option, with the annual option giving you a discount. You can also start with a 14-day free trial to test the platform before committing to a plan.

The Basic plan costs $127 per month or $1,534 per year. It allows you to create 20 funnels, 100 pages, and 10,000 contacts. You also get access to basic analytics, email sequences, and share funnels.

The Pro plan costs $157 per month or $1,904 per year. It allows you to create 100 funnels, 300 pages, and 25,000 contacts. You also get access to advanced analytics, affiliate program, API access, and liquid theme editor.

The Funnel Hacker plan costs $208 per month or $2,502 per year. It allows you to create unlimited funnels, pages, and contacts. You also get access to all the features of the Pro plan, plus priority support and FunnelFlix Platinum.

FunnelFlix Platinum is a collection of courses and training modules that cover various topics related to funnels, marketing, sales, business, and personal development.

In addition to the plan fees, you also need to pay a commission fee for each payment you receive through ClickFunnels. The commission fee ranges from 8% to 10%, depending on the plan. You also need to pay a standard processing fee to the payment gateway you use, such as Stripe or PayPal.

WordPress Pricing

WordPress itself is free and open-source software, but you need to pay for other resources to run a WordPress site. These include a domain name, a web hosting plan, and premium themes and plugins.

Domain name is the address of your website, such as yourgroovydomain.com. It usually costs around $10-$15 per year, depending on the extension and the registrar. However, some hosting providers offer a free domain for the first year if you sign up for their hosting plans like Hostinger.

A web hosting plan is the service that stores your website files and makes them accessible on the internet. The cost of web hosting varies depending on the type, quality, and features of the hosting provider. For example, Hostinger offers web hosting plans that range from $1.99 to $29.99 per month, depending on the resources and performance you need.

Theme is the design and layout of your website, and a plugin is a piece of software that adds functionality and features to your site. WordPress has thousands of free and premium themes and plugins that you can choose from. The cost of premium themes and plugins depends on the developer and the license, but it usually ranges from $2 to $1,000 or more. You can browse themeforest.net as it provides easy to navigate and user friendly interface to help users select appropriate theme.

Here is a table that compares the costs of ClickFunnels and WordPress:

PlatformPlanMonthly CostAnnual CostCommission FeeOther Costs
ClickFunnelsBasic$127$1,53410%Payment gateway fee
ClickFunnelsPro$157$1,9048%Payment gateway fee
ClickFunnelsFunnel Hacker$208$2,5028%Payment gateway fee
WordPressN/AN/AN/AN/ADomain name, web hosting, themes, plugins
Comparison Table ClickFunnels vs WordPress

As you can see, ClickFunnels has a higher upfront cost than WordPress, but it also includes more features and services that are tailored for building sales funnels. WordPress has a lower upfront cost, but it also requires more customization and maintenance to achieve the same results as ClickFunnels.


How Easy are ClickFunnels and WordPress to Use?

Another factor to consider when choosing a platform for your website is the ease of use. You want to make sure that you can create and manage your site without too much hassle or technical difficulty.

ClickFunnels and WordPress have different levels of user-friendliness and ease of use, depending on your skills and preferences. Let’s compare them and see which one is more suitable for you.

ClickFunnels Ease of Use

ClickFunnels is designed to be easy to use, especially for beginners. Its drag-and-drop editor and pre-designed templates allow you to set up high-converting sales funnels quickly and easily. You don’t need to have any coding or design skills to use ClickFunnels. You just need to follow the simple steps and instructions to create your funnel.

ClickFunnels also provides you with comprehensive marketing tools and features, such as email sequences, affiliate program, analytics, and more. You can access and manage all these tools from one dashboard, without having to switch between different platforms or integrations. This makes it convenient and efficient to run your online business.

However, ClickFunnels also has some limitations and drawbacks when it comes to ease of use. For example, ClickFunnels does not offer much flexibility and customization options compared to WordPress. You have to use the templates and elements that ClickFunnels provides, and you can’t modify them much. You also can’t add your own code or scripts to your funnel pages, which might limit your functionality and creativity.

WordPress Ease of Use

WordPress is known for being highly flexible and powerful, but it also has a steeper learning curve and might require more time to master. WordPress gives you the freedom to customize your website with thousands of themes and plugins that add functionality and features. You can also edit your website code and files directly, which gives you more control and possibilities.

WordPress also has a large and active community that supports and helps each other. You can find tons of resources, tutorials, guides, and forums that can help you learn and improve your WordPress skills. You can also hire WordPress developers or designers to help you with your website project, if you need professional assistance.

However, WordPress also has some challenges and difficulties when it comes to ease of use. For example, WordPress requires more customization and maintenance to achieve the same results as ClickFunnels. You have to install and update your themes, plugins, and WordPress software regularly, to ensure your website security and performance. You also have to deal with technical issues, such as compatibility, bugs, or errors, that might arise from using different themes and plugins.

ClickFunnels vs WordPress Security Comparison?

Security is another factor to consider when choosing a platform for your sales website. You want to make sure that your website is protected from hackers, malware, spam, and other threats that can compromise your data and reputation.

ClickFunnels vs WordPress both have different features and tools for website security. However, they also have different risks and challenges that you need to be aware of. Let’s compare them and see which one is more secure for your website.

ClickFunnels Security

ClickFunnels is a cloud-based platform that provides its own hosting service and security measures. You don’t need to worry about setting up or managing anything else. You just need to create your funnel and publish it online.

  • ClickFunnels uses SSL encryption to secure your website and your customers’ data. SSL encryption is a technology that creates a secure connection between your website and your visitors’ browsers, preventing anyone from intercepting or tampering with the data.
  • ClickFunnels also complies with the Payment Card Industry Data Security Standard (PCI DSS), which is a set of rules and regulations that ensure the security of online transactions.

WordPress Security

WordPress is a self-hosted platform, meaning you are responsible for ensuring the security of your website. You need to choose a reliable hosting provider, a secure domain name, and a trustworthy platform.

WordPress offers various features and tools for website security, such as regular updates, password protection, user roles, and spam prevention. You can also enhance your website’s security with plugins, such as Wordfence, Sucuri, or iThemes Security.

WordPress also supports SSL encryption and PCI compliance, as long as you use a reputable hosting provider and a secure payment gateway. You can also install an SSL certificate on your website, which is a digital document that verifies your website’s identity and encrypts your data. You can get an SSL certificate from your hosting provider, your domain registrar, or a third-party service, such as Let’s Encrypt or Cloudflare.

However, WordPress also has some challenges and difficulties when it comes to security. For example, WordPress is a popular target for hackers, because of its large market share and open-source nature. Hackers can exploit vulnerabilities in WordPress core, themes, or plugins, and gain access to your website or data. You have to update your WordPress software and components regularly, to prevent hackers from exploiting outdated or insecure versions. You also have to monitor your website’s activity and performance, and fix any issues or errors that might arise.

As you can see, ClickFunnels and WordPress have different pros and cons when it comes to security. ClickFunnels is simpler and safer, but it also limits your options and control. WordPress is more complex and risky, but it also gives you more freedom and possibilities.

Payment Gateways

Payment gateways are platforms that handle online transactions for your site. They enable you to receive payments from customers using credit cards, debit cards, PayPal, and other methods. Selecting the appropriate payment gateway for your website is crucial since it impacts conversion rates, security, and customer contentment. ClickFunnels and WordPress present distinct choices and functionalities for payment gateways. Let’s evaluate and determine which one is better suited for your site.

Payment Gateways in ClickFunnels

ClickFunnels supports several payment gateways that you can integrate with your sales funnels. Some of the most popular ones are:

  • Stripe: Stripe is a global payment gateway that allows you to accept payments from over 135 currencies and countries. It has low fees, high security, and easy integration.
  • PayPal is a popular payment gateway that enables you to receive payments from more than 200 countries and regions. It offers versatile charges, top-notch security, and seamless integration.
  • Authorize.net: A payment gateway established in the United States, accepts payments from over 190 countries and territories. It offers low pricing, great security, and simple integration.

WordPress Payment Gateways

WordPress supports a variety of payment gateways that you can integrate with your website. However, you need to use a plugin or a platform that allows you to create and manage online transactions, such as WooCommerce, Easy Digital Downloads, or MemberPress. Some of the most popular payment gateways for WordPress are:

  • WooCommerce is an eCommerce plugin for WordPress that is both powerful and flexible. It enables users to effortlessly create and oversee online stores on their WordPress websites. This plugin is compatible with more than 100 payment gateways, including popular options like Stripe, PayPal, and Authorize.net. On the other hand,
  • Easy Digital Downloads is a lightweight and user-friendly eCommerce plugin designed specifically for digital products. With this plugin, users can easily set up and manage online stores for digital goods on their WordPress websites. It supports over 40 payment gateways, including Stripe, PayPal, and Authorize.net. Users can utilize Easy Digital Downloads to sell a variety of digital products such as ebooks, software, and music.
  • MemberPress is a robust and user-friendly membership plugin that lets you build and manage online subscriptions on your WordPress site. It supports more than 30 payment gateways, including Stripe, PayPal, and Authorize.net. MemberPress allows you to offer courses, memberships, subscriptions, and more.

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